JOE’S FAT BOOK IS FIRST AND FOREMOST . . . A GAME. (a weight loss game) It lasts 21 days. You play against yourself. You have fun. You are free to eat anything you want (except things you can’t identify). You can drink. You don’t have to do vigorous exercise. You are in complete control and nobody is telling you what you have to do.
Now you’re probably thinking there has to be a gimmick. After all, you can scan the TV channels any hour of the day and find some kind of “secret formula” weight loss program that guarantees you’ll lose giant amounts of weight in record time. THIS AIN’T IT.
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